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Boosting Google Search Performance

  • CLIENT

    American Bead Corp

  • SERVICES

    SEO Optimization

  • DURATION

    06 Months

  • WEBSITE

    americanbeadcorp.com

They produce really great content that also performs well when it comes to SEO.
They produce really great content that also performs well when it comes to SEO.

Background

The client’s website was struggling with low organic traffic, poor keyword rankings, and indexing issues. A significant portion of their pages was flagged as “Crawled but Not Indexed” in Google Search Console, resulting in missed opportunities for traffic and conversions. The website also had minimal backlink authority and low visibility in highly competitive search engine results pages (SERPs).

Goals

  • Increase organic traffic by 100%.
  • Improve keyword rankings, with at least 10 keywords ranking in the top 10 positions.
  • Resolve Google indexing issues and optimize crawl budget.
  • Enhance overall site authority and usability.

Challenges Identified

1.Indexing Issues:

  • A high number of pages flagged as “Crawled but Not Indexed.”
  • Duplicate content and thin content caused indexing inefficiencies.

2. Low Keyword Rankings:

  • Core service pages ranked beyond page 5 for targeted keywords.
  • Lack of optimized metadata, headings, and content alignment with search intent.

3. Technical SEO Errors:

  • Slow site speed affecting user experience and rankings.
  • Missing alt text for images and broken internal links.

4. Weak Backlink Profile:

  • Minimal high-quality backlinks pointing to the site.
  • No active backlink acquisition strategy.

SEO Strategy and Solutions

1. Resolving Indexing Issues

  • Content Audit: Conducted a thorough audit to identify and remove thin or duplicate content.
  • Canonicalization: Implemented canonical tags to consolidate duplicate URLs.
  • XML Sitemap Optimization: Updated the sitemap to include only high-value pages and submitted it to Google Search Console.
  • Robots.txt Review: Ensured no essential pages were blocked from crawling.

2. On-Page SEO Optimization

  • Optimized metadata (titles, descriptions) with primary and secondary keywords.
  • Structured content using header tags (H1, H2, H3) aligned with user intent.
  • Enhanced content readability with bullet points, tables, and visuals.
  • Added schema markup to highlight products, services, and FAQs for rich snippet eligibility.

3. Improving Site Speed

  • Compressed images and enabled lazy loading.
  • Implemented caching and minification for CSS, JavaScript, and HTML files.
  • Migrated to a faster, performance-optimized hosting solution.

4. Backlink Acquisition Strategy

  • Identified relevant websites and pitched guest posts and link collaborations.
  • Created shareable content such as infographics and blog posts to attract organic backlinks.
  • Monitored backlinks for quality using SEMrush and disavowed harmful links.

5. Content Marketing

  • Created 15+ blog posts targeting long-tail keywords with low competition and high search intent.
  • Updated older content with current statistics and keywords to boost relevancy.

6. Mobile-First Optimization

  • Enhanced mobile usability by fixing responsive design issues.
  • Conducted mobile page speed testing and implemented AMP (Accelerated Mobile Pages) for key blog posts.

Results

Client Feedback

“The results exceeded our expectations! The SEO improvements brought our website to the forefront of Google, and the increase in organic traffic has directly impacted our sales. The team’s proactive approach and expertise were evident throughout the project.”

Key Takeaways

  • Holistic SEO Works: Addressing technical, on-page, and off-page factors simultaneously drives significant growth.
  • Indexing Efficiency Matters: Optimizing crawl budget ensures search engines prioritize high-value pages.
  • Backlinks Boost Authority: A targeted backlink strategy improves rankings and domain trust.

Key Achievements

1. Top Keyword Rankings

  • Ranked #3 for “thunder beads” “amber beads”
  • Ranked #1 for “Gemstone Beads Wholesale in Bulk.”

2. Improved Mobile Usability

  • Mobile usability score increased from 78% to 96% (Google Search Console).

3. Enhanced Rich Results

  • Achieved rich snippets for product pages, increasing CTR by 35%.

Conclusion

By addressing technical SEO issues, optimizing on-page content, and implementing a robust backlink strategy, the client achieved significant growth in traffic and visibility. This case study highlights the power of a comprehensive and data-driven SEO strategy to unlock a website’s potential.
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