1. Google Indexing Fixes

• Conducted a full crawl of the website using tools like Screaming Frog and Ahrefs to identify non-indexed pages.
• Updated thin content with detailed, keyword-rich content to meet indexing requirements.
• Added canonical tags to avoid duplication issues and clarified preferred URLs.
• Submitted a refined XML sitemap to Google Search Console.

2. Resolving 404 Errors

• Soft 404 Errors:

  • Identified content-light pages and updated them with meaningful, engaging information.
  • Redirected low-performing or irrelevant pages to high-authority pages.

• Hard 404 Errors:

  • Used 301 redirects to guide users from broken links to relevant content.
  • Created a custom 404 error page to enhance user experience and suggest helpful links.

3. Mobile Usability Optimization

• Redesigned mobile layouts to improve button size, readability, and navigation flow.
• Compressed images and implemented lazy loading for faster page speeds on mobile.
• Enhanced responsiveness by leveraging mobile-first design principles.

4. General SEO Improvements

• Optimized meta titles, descriptions, and header tags for primary keywords.
• Built an internal linking strategy to connect high-priority pages.
• Implemented structured data (schema) for products and blog posts to improve SERP appearance.